Quintar To Help Hawks Bolster Fan Experience Options Through Augmented Reality at Award-Winning Venue
ATLANTA – The Atlanta Hawks, State Farm Arena and Quintar, a leading extended reality company, have announced a multi-year partnership to create entertaining immersive experiences and functional utilities for fans visiting the venue in Atlanta.
The collaboration with Quintar, the Official XR Platform of the Atlanta Hawks and State Farm Arena, will focus on developing XR experiences in three key areas: In-game features like basketball shot heatmaps, player cards data and matchups; gamification experiences like contests and interactive components for partners; and functional utilities like finding the closest concession stand, security location or parking. All of them designed to create the most entertaining and purposeful experience for fans attending events at State Farm Arena.
“We are thrilled to partner with Quintar to build experiences for the next generation of fans with a focus on tailored gameday experiences and interactive digital content,” said the Hawks and State Farm Arena’s Executive Vice President and Chief Innovation Officer Kim Rometo. “Quintar’s platform will allow State Farm Arena to become a canvas on which fans can explore and engage.”
"Our partnership with the Atlanta Hawks and State Farm Arena, known for creating first-of-its-kind amazing venue experiences, is going to bring even more innovative value to their fans with Quintar's patented spatial XR technology," said Buddy Scott, Quintar's Senior Vice President of Platform Products and Experiences.
Quintar (www.quintar.ai) has proven to be a leader in the XR space by providing its spatial XR platform for the development of real-life spatial experiences. Quintar’s Q.reality platform combines its patented Spatial VPS and Spatial Video technology to create accurate, dynamic XR content and give content creators and rights holders the ability to deliver personalized, interactive experiences for fans on mobile phones, TVs, and XR wearables at the venue or in their own living room.
Quintar is also the Official Mobile AR & XR Development Partner for the PGA TOUR, where they developed and launched the TOUR AR experience inside the PGA TOUR flagship mobile apps, creating compelling live action AR content layers for fans watching their favorite players from the rope lines.
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About the Atlanta Hawks
Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the recent transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League) and Hawks Talon Gaming Club (NBA 2K League). Atlanta Hawks Membership, which includes your seat for every home game for the 2024-25 regular season, is on sale now at www.hawks.com/membership or by calling 866-715-1500. For more information on the Hawks, log on to www.hawks.com or follow us on social media @ATLHawks.
About State Farm Arena
Home to the NBA’s Atlanta Hawks, the award-winning State Farm Arena is a next-generation sports and live entertainment venue focused on experience, sustainability and service. Inspired by the city, the venue features premium restaurant options as well as experiential and celebrity-inspired spaces. In 2022, State Farm Arena became the world’s first venue to earn TRUE (Total Resource Use and Efficiency) Platinum certification for zero waste. State Farm Arena consistently ranks among the top 10 concert and event venues in the world from industry-leading publications Pollstar and Billboard. In 2021, Pollstar Magazine ranked State Farm Arena No. 5 on its year-end list of top arenas. Accessible to every fan, the downtown Atlanta arena hosts approximately 175 events and close to 2 million guests annually and stakes its claim as the city’s best sports and live entertainment venue. For more information on State Farm Arena, visit StateFarmArena.com or follow on Twitter @StateFarmArena and Instagram @StateFarmArena.
About Quintar
Quintar, a Silicon Valley-based company, is expanding the boundaries of spatial computing by providing pioneering tech and platforms for content owners who want to build awe-inspiring multilayered worlds, beginning with sports entertainment. Their first-of-its-kind platform, called Q.reality, is device agnostic and designed to deliver relevant, data-driven interactive spatial XR experiences to fans no matter where they are. Quintar has assembled a leadership team that brings decades of experience building and leading successful sports technology and media companies, including Sportvision, VOKE, Turner Sports, NBA Digital, Intel Sports, and Magic Leap.